Browsing Category

Cover Reveal

Cover Reveal, Entangled Scorched, Erotic Romance, Giveaway, Ireland, Romance, The Captain's Rebel, Uncategorized

St. Patrick’s Day Giveaway!

St. Patrick’s Day Giveaway!

This is it. My biggest giveaway EVER.

Celebrate St. Patrick’s Day and the Upcoming Release of THE CAPTAIN’S REBEL with me! One lucky newsletter subscriber will win a $200 Amazon Gift card. A second lucky subscriber will win signed copies of ALL of my books. Sign up for my newsletter today to participate!

My newsletter goes on March 17th St. Patrick’s Day. Make sure you sign up for a chance to win!

Also, check out the cover for THE CAPTAIN’S REBEL. *Heart Eyes*

This is my first erotic historical romance, and I’m writing as C.B. Halverson. I can’t wait to share this book with you all!

Available April 3rd…

THE CAPTAIN’S REBEL

Never surrender.

Land. Power. Influence. Mary O’Malley knows these are the only things that matter in her war-torn country. Determined to win back her ancestral home, she must embark on a journey across the Atlantic disguised as a cabin boy. But her ruse brings her under the control of a dangerous sea captain who demands from her the one thing she will never give—complete and total submission.

Captain Richard Grant runs a tight ship, and he didn’t claw his way up through the ranks of the Royal Navy to be undone by a headstrong Irish girl hell-bent on jeopardizing his mission and his crew. If she insists on dressing like a man, then she can take his punishments. He demands obedience, but his insatiable need for her leads to a complex game of sex, desire, and dominance not even he can control.

Awakened by the passion Grant stirs in her, Mary finds herself falling for the stern captain. But when her false identity leads to rumors of her spying for the French, she must choose between her love for Ireland and the man who commands her body—and her heart.

“I was hooked, and I could not stop turning the pages until the end.” – Stacy Reid, author of Accidentally Compromising the Duke

Are you ready to rebel?

Available for pre-order at Amazon | B&N | iTunes | kobo | Amazon UK | Amazon Canada
[/st_column6]

Cover Reveal, Marketing, Publishing, Social Media, Through the Veil, Uncategorized, Writing

Raising My Book Baby: Marketing Takeaways from the Trenches

The blog tour for Through the Veil is winding down, and things are slowly returning back to normal around here. That gnawing, hollow feeling in my stomach has dissipated, and I’m only refreshing Amazon now twice every hour as opposed to every two seconds (it’s my first book. Don’t judge me.). Things are good, and I can stand back from the past three weeks with a strong feeling of accomplishment and with the sense that I did everything I could to bring my book out into the world.

But book marketing is a strange, elusive beast, and I can say two months ago I had absolutely no clue how and where to even begin. On the first call with my PR person, I said, “Okay, I’ve never done this before, so explain book marketing to me like you would to a small child.” And she did! Beautifully! I can’t share all the trade secrets here (and quite honestly, I still don’t understand how all this goes down), but I can tell you some things I’ve learned and some things I wished I had known before I started. A lot of folks complain that publishing runs at a snail’s pace, but nothing can prepare you for the wild, fast-paced ride of a book release. They don’t call it a “blitz” for nothing. After the first week, I felt like I had been hit by a truck. But I also felt very pleased with the results. Publishing is weird like that.

Please note that I’m not a marketing person, and I can only speak from my experience. Not every approach will work for every author. This isn’t the Church of Colleen Halverson (well, maybe sometimes, hehe), and my words are not the gospel. But here’s what I know.

  1. Start blogging now. Right now. And it’s not for the reasons you think. I know building a platform is important, and having a nice back list of blog posts can help increase your visibility. Yes, yes, all these things are true. But here’s the real reason you should start blogging—so you are prepared for the epic marathon of writing guest posts. In total, I wrote 19 guest posts to help bring Through the Veil into the world, and this isn’t including interviews. “Wow! That’s a lot!” you’re probably thinking. Why, yes. Yes it is. I told my PR people that I would be open to guest posts and the demand was enormous. And it makes sense. Guest posts are free content and don’t require the same demands as a review or even an interview. I received great responses from my blog posts, and I’m really proud of the content I cranked out. But I tell you what, I’m so glad I began blogging three years ago. I don’t blog a lot (maybe once a month), but it was enough where I had an opportunity to settle into my blogger voice, which is different from my authorial voice. A good blog post demands certain criteria, and as you blog, you learn a lot about what sort of content, length, topics, and formats really work for people. So while writing all those guest posts was pretty intense, I walked into the task with confidence.
  2. Know your core audience. Do you know your audience? Like, really know them? I’m not talking about readers who might pick up your book, but the readers out there who want to pick up exactly what you’re throwing down. I honestly didn’t. Or maybe I just didn’t think about it too much. Like most authors, when I wrote my book, I just wrote something I would like to read, and it never really occurred to me until we started packaging it how seriously I needed to evaluate my core audience. Seeing as though I signed with Entangled and there’s loads of sex in my book, I figured…yeah, romance (Oh, Colleen Halverson…so much to learn…so much to understand…). It’s true that a lot of romance readers enjoyed my book, but after reading tons of reviews of my work, I understand now that my core audience, the audience who will enjoy my stories 99% of the time is a very particular kind of woman. Who is that woman? Well, not surprisingly, they’re a lot like me. They’re the woman who, every Sunday night, loves their Walking Dead with a Downton Abbey They’re all in love with Jamie Fraser, but like to deconstruct gender roles in Game of Thrones. As they say on Project Runway, “Who’s your girl?” That’s my girl. There may be ten of us in the universe, but that’s my tribe. Know your tribe. That knowledge will dictate all of your marketing choices.
  3. Follow Book Bloggers. Before I published Through the Veil, I followed one book blogging site: Smart Bitches, Trashy Books (love them!). But now? I follow several. I read a fair amount, maybe two to five books a month depending on the length of the books and my deadlines. But these folks? They read dozens and dozens of books in like, a day. They blow us all out of the water. They know your genre backwards and forwards, and they know what they like. They also talk about books in ways that may seem very different to writers and to the greater publishing industry, and there’s so much complexity in that community as to what makes for a “good book.” I’ve learned a lot by reading urban fantasy/PNR reviews lately, and seeing how the community receives different kinds of books. Colleen Halverson is still going to do Colleen Halverson, but I feel like I have a much better understanding as to how my books will fit into this world, at least more than I had before. And that is some useful knowledge to have.
  4. Hire your own PR firm. I have the best PR support from my publisher with my own publicist on speed dial. We have met via teleconference several times and we email and correspond regularly. She’s also insanely hardworking and dedicated to marketing my book. With all that said, I still plan on hiring my own PR for my next book, maybe even a second one, and I’ll tell you why. For one, it’s like doubling down your reach. My book is a pebble in the vast ocean of the internet. Anything that can bring your book to more bloggers and reviewers can’t hurt. Also, I felt like my PR firm could focus on some particular action items that freed up my Entangled publicist to funnel her energy into other avenues. If your publicist isn’t doing your cover reveal, for instance, they can hustle more reviews and work on other projects that will help your book. My PR firm, my Entangled publicist, and I all collaborated to get this book off the ground, and our combined efforts were very successful.

    I know what you’re thinking. “But I don’t wanna market my book! Why is publishing making us do this?” Wah, wah, wah. Yep, I know. Here’s a cookie. Now go eat those feelings. In an ideal world, we would all have an army of publicists pimping our books, but unless you’re Stephen King, that shit ain’t happening. Also, hustling e-books in a one-click world brings itself new challenges that require a lot of people on deck. I’m in a private group with a bunch of debut authors, and all of our marketing experiences have been vastly different. They’re not contingent upon the size and scope of the publisher either. If anything, think of your own PR firm as insurance in case the marketing for your book is limited. It happens.

    I used Between the Sheet Promotions to market my book, and I found them to be very affordable, professional, and committed to marketing my book. But do your research! I hired them on a whim, and I really, really lucked out as not all Book PR firms are created equal. Also, make sure your PR firm will reach the kind of bloggers who are in your core audience. In the end, this was some of the best money I have ever spent. I have two kids, a full-time job, and two more books coming out this year. I don’t have time to contact bloggers, set up guest posts and reviews, and coordinate things like cover reveals or trailer reveals or rafflecopters. If you do? Awesome. I—don’t. And even if I did, I would much rather be spending that time writing!

So these are some of my big takeaways from the past few weeks. There are still some things I would love to chat about, but I may save them for another day. If you have questions or comments, please post below! If I can help, I certainly will. Solidarity, my writerly brothers and sisters! Marketing can be a ball, and it’s fun to see all those different facets of the publishing engine humming along. You wrote a book! Celebrate it!

AND SPEAKING OF MARKETING…

Do you like this content? Are you my tribe? Consider supporting my writing habits by purchasing a copy of my new fantasy romance Through the Veil.

Now available at Amazon.com, Barnes & Noble, iTunes, Kobo, Amazon UK, and Amazon Canada

Thanks for reading!

Cover Reveal, Feminism, Ireland, Motherhood, Publishing, Romance, Social Media, Through the Veil, Uncategorized, Writing

THROUGH THE VEIL is Now Available for Pre-Order!

I know it’s been a while since I’ve posted anything, but it’s been a busy month for me. I finished the latest draft of Book 2 (the sequel to Through the Veil) and sent it off to beta readers, and I’ve been working hard on guest posts and articles for my book release on February 22nd. I’ve had a great time working on these as they’ve given me a chance to talk more about things I’m passionate about: Ireland, traveling, WB Yeats, Faeries…and so many different topics. I think it’s going to be a fun blog tour, so please keep an eye out for me as you’re surfing the interwebs. I’ve also been working hard to get a new project moving forward, and of course there’s the day job and the whole raising children business…

And then was this little detail of a cover reveal…

THROUGH_THE_VEIL_500x700 (2)

I know. It’s beautiful. I burst into tears (of joy!) when I saw it. The artist captured so many things about the book I can’t even begin to put into words (which is ironic because, you know, I’m a writer), but the mood, the spirit, everything, seriously everything about my story, is in this cover for me. I’m so grateful she is the face of my debut novel. Not in my wildest dreams could I have imagined a better cover.

Thank you to all the book bloggers who helped me share this cover to the world. I’m so in awe of this community. They do all this work for authors for FREE. They ask for nothing in return. Their unconditional love for books inspires me so much, and I’m so thankful they could be a part of this cover reveal. I thought I love books, but it’s nothing compared to their passion, and I’m in awe of all these wonderful people working so hard to promote writers and their stories. It’s amazing.

I’m also grateful to all of my friends and family who made this day so great. You shared, you chatted me up, you sent out links, you tagged people, you commented, you pre-ordered and posted about it. To quote David Bowie, “I never thought I’d need so many people…” I need you to make this book successful. I called, and you answered. Thank you.

So, yes, Through the Veil is now available for pre-order in both e-book and paperback. Please continue sharing and spreading the word. I believe in this book–for what is says about the strength of women and the redeeming power of love. I believe we need more super heroines in the world, however flawed they might be, and I believe we need to see them growing, changing, and falling in love. If you like those things, I hope you’ll consider adding Through the Veil to your bookshelf or your kindle.

Available for pre-order now at Amazon.com, Barnes & Noble, iTunes, Kobo, Amazon UK, and Amazon Canada.

xoxoxoxo