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Marketing, Publishing, Social Media, Through the Veil, Uncategorized, Writing

Building Communities: Takeaways from the Marketing Trenches Part Two

Hey, it’s me again. I received a lot of really interesting, private responses to my blog post yesterday from some writer friends, and it should come as no surprise that I have more opinions. So many opinions.

One of the big reactions to my post yesterday was to bemoan the lack of marketing publishing does for writers in our current state of affairs. And yes, I hear that. It’s true. Marketing budgets are shrinking and it’s not fair. Here are more cookies for your feelings.

But in this post, I want to examine what it means to “market” a book in the 21st century because I think it’s inherently different to what marketing looked like twenty years ago, and hell, even ten years ago. To explain, I will start with a story from my classroom and how my teaching approach has drastically changed in the past ten years, specifically when it comes to technology.

Let me take you back to 2002. GW was President, Kelly Clarkson had just become the first American Idol, and a young Colleen Halverson had just begun her first year of graduate school as a TA teaching freshman comp. Now this year was a special year for the TA newbies because this was the year the university decided to start a new initiative involving technology literacy (or some shit buzzword. I have no idea). Basically, the university handed freshman comp a curriculum and for one extra day a week, we had to trudge up to the computer lab and do…stuff. Techy stuff.

The curriculum basically went like this:

Week One: Have students make a PowerPoint.

About what? Why? For what purpose?

Week Two: Have students create a website.

Again? Why? What should be on it? What purpose does it serve?

You can see the flaws in this pedagogical approach, I’m sure. Education without context or meaning is doomed to failure, and of course that first semester was pretty rocky. Half the time, my smarter, hipper, more tech savvy students ended up teaching the class and in the end, those websites never really got off the ground.

Fast forward to 2012 where I was teaching freshman comp full time in a computer lab, where we did create PowerPoints and we did create websites using WordPress, but this time the tech was fully integrated into their writing assignments. So, for example, their big project was to write a research paper but share it through the medium of a blog, which, because of the online medium, requires a different mode of writing and formatting. They also had to have different pages for shared PowerPoints, an annotated bibliography, an ongoing reflective research journal, etc. These blogs were shared publicly on the internet and on our library’s homepage. They served a purpose, and their academic labor was meaningful. They helped create a learning community.

It strikes me oftentimes that writers are asked to work under the 2002 model of marketing.

Create a website!

Why? About what? What purpose does it serve?

Get on twitter!

And do what, exactly? What do I tweet about?

Make a facebook page!

Ok, and what do I do with it?

We are working out of context without a purpose.

You’re probably saying, “But Colleen, I do have a purpose online! My purpose is to sell more books!”

To which I say, no.

No.

Stop.

No, I don’t think that’s our purpose (and I don’t mean that in the philosophical sense either, lulz). I think if we’re hopping on the internet with the sole purpose to sell more books, we’re internet-ing wrong.

Our purpose is not to sell a product but to build a community.

Our books are not widgets. We are not used car salesmen. But we can do something publishing houses can’t do, which is to create human connections with our audience. The internet is an amazing place to make that happen. For me, “marketing” is no longer something tangential, a “necessary evil,” or as this “extra” chore I have to do. It’s an intrinsic part of being an artist in the 21st century. It’s about building, sharing, and being a part of a community.

I wish I could tell you what should be on that facebook page or what you should tweet about to create that community. After that failed first semester, I set about shifting my curriculum to something much more meaningful, and it took me ten years to figure out an approach that felt genuinely engaging for my students. It was trying things and failing, seeing what works, and honing those strategies. Come back in ten years, and I might have more answers for you about marketing your book online.

But in the meantime, here are two people who, I think are at the forefront of rethinking what it means to exist as a working artist online: the poet Saeed Jones and rock and roll extraordinaire Amanda Palmer.

I started following Saeed Jones on twitter and immediately noted his incredible web presence. In an interview, he talks about how the boundaries of art and social media are breaking down, that art is not something that happens “out there,” beyond social media, but something that is happening on and through places like Twitter and facebook every day. A poem is a tweet. A tweet is a poem. While some might argue that this diminishes creative output, he disagrees by citing an example of a poet whose poem recently went viral.

“I think quality is even more important now. To use the social web as an example: What’s great about the web is it’s easy for something to be shared. Patricia Lockwood’s rape poem. Excellent work can get out there and take off in a way that even just 5 years ago, the idea of a poem going viral? A literary poem? A poem about rape culture? But it’s possible.”

Jones’s point is that more than ever, an artist needs to be excellent. She needs to walk the walk. The whole world is watching.

If you want to take a masterclass on building online communities, watch and observe Amanda Palmer at work. She is definitely an artist who walks the walk. Palmer uses a patron model to fund her artistic pursuits, but part of what makes her efforts so successful are 1) She fucking rocks. Seriously. And 2) She works relentlessly to connect with her patrons and supporters online. It’s fucking Leaves of Grass up in her timeline with the boundary between fan and artist, artist and fan blurring and intermingling. If you want to understand how sharing culture is changing the way artists work online, please check out her TED talk here. She explains it much more eloquently than I can. And hey, support a writer by purchasing her book here. Regardless of how you feel about her model, Palmer understands something about art and our online culture that can feel very elusive to many of us. At least for me. Watching her use the internet as a means to be an artist inspires me, and I want to be her when I grow up, for real.

All I know is this. The last books I purchased came from either tweets, a blog, a reading community like Vaginal Fantasy, or a suggestion from an online forum on Goodreads. Whether we like it or not, our work as artists is a part of a larger online community, and it’s our job to make our work in that community meaningful.

Are you picking up what I’m throwing down? Would you like to support me and  my opinions? Consider showing your love by purchasing a copy of my new fantasy romance Through the Veil.

Now available at Amazon.com, Barnes & Noble, iTunes, Kobo, Amazon UK, and Amazon Canada

 

Cover Reveal, Marketing, Publishing, Social Media, Through the Veil, Uncategorized, Writing

Raising My Book Baby: Marketing Takeaways from the Trenches

The blog tour for Through the Veil is winding down, and things are slowly returning back to normal around here. That gnawing, hollow feeling in my stomach has dissipated, and I’m only refreshing Amazon now twice every hour as opposed to every two seconds (it’s my first book. Don’t judge me.). Things are good, and I can stand back from the past three weeks with a strong feeling of accomplishment and with the sense that I did everything I could to bring my book out into the world.

But book marketing is a strange, elusive beast, and I can say two months ago I had absolutely no clue how and where to even begin. On the first call with my PR person, I said, “Okay, I’ve never done this before, so explain book marketing to me like you would to a small child.” And she did! Beautifully! I can’t share all the trade secrets here (and quite honestly, I still don’t understand how all this goes down), but I can tell you some things I’ve learned and some things I wished I had known before I started. A lot of folks complain that publishing runs at a snail’s pace, but nothing can prepare you for the wild, fast-paced ride of a book release. They don’t call it a “blitz” for nothing. After the first week, I felt like I had been hit by a truck. But I also felt very pleased with the results. Publishing is weird like that.

Please note that I’m not a marketing person, and I can only speak from my experience. Not every approach will work for every author. This isn’t the Church of Colleen Halverson (well, maybe sometimes, hehe), and my words are not the gospel. But here’s what I know.

  1. Start blogging now. Right now. And it’s not for the reasons you think. I know building a platform is important, and having a nice back list of blog posts can help increase your visibility. Yes, yes, all these things are true. But here’s the real reason you should start blogging—so you are prepared for the epic marathon of writing guest posts. In total, I wrote 19 guest posts to help bring Through the Veil into the world, and this isn’t including interviews. “Wow! That’s a lot!” you’re probably thinking. Why, yes. Yes it is. I told my PR people that I would be open to guest posts and the demand was enormous. And it makes sense. Guest posts are free content and don’t require the same demands as a review or even an interview. I received great responses from my blog posts, and I’m really proud of the content I cranked out. But I tell you what, I’m so glad I began blogging three years ago. I don’t blog a lot (maybe once a month), but it was enough where I had an opportunity to settle into my blogger voice, which is different from my authorial voice. A good blog post demands certain criteria, and as you blog, you learn a lot about what sort of content, length, topics, and formats really work for people. So while writing all those guest posts was pretty intense, I walked into the task with confidence.
  2. Know your core audience. Do you know your audience? Like, really know them? I’m not talking about readers who might pick up your book, but the readers out there who want to pick up exactly what you’re throwing down. I honestly didn’t. Or maybe I just didn’t think about it too much. Like most authors, when I wrote my book, I just wrote something I would like to read, and it never really occurred to me until we started packaging it how seriously I needed to evaluate my core audience. Seeing as though I signed with Entangled and there’s loads of sex in my book, I figured…yeah, romance (Oh, Colleen Halverson…so much to learn…so much to understand…). It’s true that a lot of romance readers enjoyed my book, but after reading tons of reviews of my work, I understand now that my core audience, the audience who will enjoy my stories 99% of the time is a very particular kind of woman. Who is that woman? Well, not surprisingly, they’re a lot like me. They’re the woman who, every Sunday night, loves their Walking Dead with a Downton Abbey They’re all in love with Jamie Fraser, but like to deconstruct gender roles in Game of Thrones. As they say on Project Runway, “Who’s your girl?” That’s my girl. There may be ten of us in the universe, but that’s my tribe. Know your tribe. That knowledge will dictate all of your marketing choices.
  3. Follow Book Bloggers. Before I published Through the Veil, I followed one book blogging site: Smart Bitches, Trashy Books (love them!). But now? I follow several. I read a fair amount, maybe two to five books a month depending on the length of the books and my deadlines. But these folks? They read dozens and dozens of books in like, a day. They blow us all out of the water. They know your genre backwards and forwards, and they know what they like. They also talk about books in ways that may seem very different to writers and to the greater publishing industry, and there’s so much complexity in that community as to what makes for a “good book.” I’ve learned a lot by reading urban fantasy/PNR reviews lately, and seeing how the community receives different kinds of books. Colleen Halverson is still going to do Colleen Halverson, but I feel like I have a much better understanding as to how my books will fit into this world, at least more than I had before. And that is some useful knowledge to have.
  4. Hire your own PR firm. I have the best PR support from my publisher with my own publicist on speed dial. We have met via teleconference several times and we email and correspond regularly. She’s also insanely hardworking and dedicated to marketing my book. With all that said, I still plan on hiring my own PR for my next book, maybe even a second one, and I’ll tell you why. For one, it’s like doubling down your reach. My book is a pebble in the vast ocean of the internet. Anything that can bring your book to more bloggers and reviewers can’t hurt. Also, I felt like my PR firm could focus on some particular action items that freed up my Entangled publicist to funnel her energy into other avenues. If your publicist isn’t doing your cover reveal, for instance, they can hustle more reviews and work on other projects that will help your book. My PR firm, my Entangled publicist, and I all collaborated to get this book off the ground, and our combined efforts were very successful.

    I know what you’re thinking. “But I don’t wanna market my book! Why is publishing making us do this?” Wah, wah, wah. Yep, I know. Here’s a cookie. Now go eat those feelings. In an ideal world, we would all have an army of publicists pimping our books, but unless you’re Stephen King, that shit ain’t happening. Also, hustling e-books in a one-click world brings itself new challenges that require a lot of people on deck. I’m in a private group with a bunch of debut authors, and all of our marketing experiences have been vastly different. They’re not contingent upon the size and scope of the publisher either. If anything, think of your own PR firm as insurance in case the marketing for your book is limited. It happens.

    I used Between the Sheet Promotions to market my book, and I found them to be very affordable, professional, and committed to marketing my book. But do your research! I hired them on a whim, and I really, really lucked out as not all Book PR firms are created equal. Also, make sure your PR firm will reach the kind of bloggers who are in your core audience. In the end, this was some of the best money I have ever spent. I have two kids, a full-time job, and two more books coming out this year. I don’t have time to contact bloggers, set up guest posts and reviews, and coordinate things like cover reveals or trailer reveals or rafflecopters. If you do? Awesome. I—don’t. And even if I did, I would much rather be spending that time writing!

So these are some of my big takeaways from the past few weeks. There are still some things I would love to chat about, but I may save them for another day. If you have questions or comments, please post below! If I can help, I certainly will. Solidarity, my writerly brothers and sisters! Marketing can be a ball, and it’s fun to see all those different facets of the publishing engine humming along. You wrote a book! Celebrate it!

AND SPEAKING OF MARKETING…

Do you like this content? Are you my tribe? Consider supporting my writing habits by purchasing a copy of my new fantasy romance Through the Veil.

Now available at Amazon.com, Barnes & Noble, iTunes, Kobo, Amazon UK, and Amazon Canada

Thanks for reading!

Marketing, Motherhood, Social Media, Teaching, Uncategorized, Writing

You Don’t Even Look Like You

My hairdresser grabbed my phone and held it up to her nose. I was showing her my new website, and her eyes scanned over my author head shot.

“You don’t even look like you!” she exclaimed.

I laughed. “That’s the idea.”

With the release date of Through the Veil looming, I’ve been working hard to develop a good platform to sell my book. Part of that has been developing what the industry calls an “author brand.” What is an author brand? Think about a writer you love. The kind of writer who, when you hear they have a new book coming out, you race to Amazon and pre-order it right away. Maybe you’re walking down the street and see their name through the window of a bookstore , and you get this swirl of emotions, images, and feelings running through you. You smile. You have a secret. A secret you have shared with this author. Maybe it’s a secret love, a secret world, a secret adventure. You walk on, thinking about the last time you read their book, what you loved about it, what you love about this person–THIS WRITER–who is able to work magic through words. That feeling? That’s an author brand. It’s elusive, but every writer has one. Good or bad. And it’s not accidental.

Recently, I was on the road going to pick up my kids, and I happened upon this great interview on NPR with JK Rowling. I immediately paused on the station, sinking into the lilts of her lovely accent. I don’t know what she was talking about. Her mystery novels? I don’t know, but I was completely charmed by her wit, her warmth, and her intelligence. As in love I am with the great JK, I could also hear a professional at work, someone who knows and understands what her readers want from her and is willing to deliver–and then some. When you go to her personal website (not Pottermore, which deserves it’s own visual analysis, for sure!), you’re greeted with her signature. The design is clean. It’s smart, but there’s a bit of playfulness in the fonts and artwork. She smiles in her author photo, but she’s poised with a pen in her hand, ready to work. Everything about the way she presents herself exudes an unassuming confidence that readers just…love. I love it, anyway.

JK Rowling has had years to cultivate a public persona, but when you’re just starting out as a writer, it’s a strange mantle to cast over yourself. I was at a party the other night, and someone called me a writer. I swear I almost looked over my shoulder to see who they were talking about. But then I remembered, yes, that’s me. The writer. I have a book coming out. It’s a real thing now. Slowly, I have found ways to embrace that identity, and part of it has been about developing an author brand. In many ways, my author brand has liberated me from a lot of my own fears and doubts about releasing a book out into the world. When I worry about getting bad reviews, I think, “Well, it’s Colleen Halverson-author who will have to deal with bad reviews.” When I’m nervous about emailing my editor about a change I remind myself, “It’s Colleen Halverson-author who needs to address an issue.” And when I get squirmy about going out there and pimping my book, I think, “It’s the writer, it’s this confident professional who is going to talk up her book and get readers excited about it. I just have to sit back and eat cookies and watch The Unbreakable Kimmy Schmidt.(They’re alive dammit!).”

I know for many of us who grew up in the era of Kurt Cobain and the hipster cult of authenticity might cringe at such self-proclaimed phoniness. The Colleen of her twenties would have shook her head and told her to fuck that shit. Be who you are! But being a professional educator has changed me. When I walk into the classroom, I have to leave my personal problems behind and facilitate powerful learning experiences. I have to check my ego at the door, not take things personally, and have faith in the power of my pedagogy because when I’m at the top of my game, I’m a fucking literary wizard. There have been times when the facade has dropped and I let out an “f” bomb or two (I’m still me, after all), but the professional identity I put on in the classroom has given me the freedom to tackle enormous challenges and overcome incredible obstacles. As Big Daddy Kane said, “Pimping ain’t easy,” (and believe me, pimping Jane Eyre to a bunch of nineteen year olds was never easy), but part of what makes it possible is having complete and utter confidence in your own abilities–even when you don’t know what the fuck you’re doing. Especially when you don’t know what the fuck you’re doing.

As I told my hairdresser, my photographer managed some damn good lighting for that head shot. Indeed, you probably wouldn’t recognize me if you saw me now in my yoga pants, no makeup on, two-day-old spaghetti sauce stain on my fleece hoodie, but you probably wouldn’t recognize me in front of a classroom either, or having a stern discussion with my five year old, or at the club doing shots with my girlfriends. Our identities are fluid that way, and sometimes being able to build one from scratch allows us to take risks we might not in “real life.”

 

#PitMad, Creative Process, Editing, Marketing, Pitching, PitMad, Publishing, Romance, Social Media, Twitter Pitch, Uncategorized, Writing

It’s a #PitMad Party! How to Bring out Your Inner Woo-Girl and Write a Twitter Pitch that Gets Noticed

Oh, man, I love a good twitter pitch party. Since I’m out of the game, I wanted to share a few of my tips and tricks for getting noticed in the cluttered pitch party feed. Because the #pitmad event has grown so much and become so successful, Brenda Drake has implemented an update for #pitmad, which now limits participants to only three pitches. That’s it! Three! More than ever, writers need to up their game and work a pitch that will get noticed. But how?

My advice here will not work for every author, but I have learned a few things as a veteran of several twitter pitch parties. The ultimate secret (for me) of having a successful pitching day is to treat it like an actual party. It’s a party! Woooo!!! That means, have fun, enjoy yourself, be funny, keep it light.

“But Colleen,” you say, “I’m not funny and pitching is stressful!”

To which I say, change your mindset. Believe me, that twitter pitch is not going to make or break your career. Your goal on Friday is not to snag an agent. If that happens, GREAT! But your goal is to network, meet other writers, and be your awesome self. Seriously, relax, dude. Remember, it’s a party. IT’S A PARTY!

I’ll tell  you a little story from my whoring twenties. I used to have a friend. Let’s call her Jennifer. Jennifer was not the prettiest girl at the bar, and I say that not to be mean, just as a fact. She was cute, but no supermodel, and yet…whenever we went out the whole scene would flock to her like flies on honey. And why? Because Jennifer was hilarious. She had this high, brash voice that rang out over the music, and she had a wit that would not quit. She loved men, loved to tease them, dance with them, but she was never desperate. Sometimes she went home with a dude, sometimes not. Jennifer wasn’t in it to hit it. She was there to have a good time, and that sort of confidence was intoxicating to everyone around her.

What I found after doing dozens of twitter pitch parties is that when I really let go and started having fun with presenting my book, my favorites (are they likes now? I don’t know) went through the roof. Definitely make sure you have one pitch that presents your story clearly: protagonist, goal, conflict, stakes. Ava Jae at Writability has a great post on how to do that. Here was my basic pitch for Through the Veil:

FEVER series + LABYRINTH Elizabeth is forced to marry a Dark Fae lord, allies with 18th c Irish rebel to save herself & the world #pitmad #f

Meh.

This got some hits, but as I was pitching, I noticed my writer buddy Wren Michaels getting tons of favorites. What was her secret? If you know Wren, you’ll know she’s funny, she’s snappy, and her writing is all about the voicey voice. She’s brilliant at bringing that sharp edge to 140 characters, and it is no easy feat! I wanted to see if I could replicate what Wren was doing, so I DM’d her and asked if I could use her pitches as a sort of “formula” for developing my own. She LOL’d and said, yes (because she’s so awesome like that), and for my next pitch party, I set to work sending out pitches with my info plugged into Wren’s pitches. It worked! I snagged way more agent interest.

Here are the pitches based on Wren’s 140 character magic:

Elizabeth knew grad school would be hard. She never imagined the Irish myths of her MA thesis would come to life and try to kill her #SFFpit

Super powers? Check. Hot Irish BF? Check. If only Elizabeth’s mother hadn’t forced her into this arranged marriage with a Dark Fae #SFFpit

Falling in love with a Celtic warrior was easy. Keeping a Dark Fae lord from destroying the world will be the hard part #SFFpit #A

Her mom is MIA. Her BF is sworn to kill her. She’s forced to marry a Dark Fae Lord. Grad school doesn’t seem so bad anymore #SFFpit #A

Maybe you’ll disagree, but to me these pitches have the zip that stands out. If you see someone snagging all the likes on Friday, try to figure out what’s going right for that person. It’s not all about premise as Lara Willard so brilliantly discusses in her (*ahem* much more detailed) analysis of her own twitter pitch experience. For her, References (like comps FEVER series + LABYRINTH) and voice trumped all. She has, like, graphs and stuff. Check it out before you tweet.

So I took Lara’s advice and started playing around with comps and voice. Here’s one of those:

Wait…what is this? I have to fight this Dark Fae Lord? What am I, some sort of wizard? Well, actually… FEVER series meets IRON DRUID CHRONICLES #pitchmas #a

And then I just started getting really silly and decided since Wren’s twitter formulas worked so much, why not use really catchy pop tunes? I’m particularly proud of these:

Elizabeth’s got a blank space and she’ll write Finn’s name as long at this Dark Fae lord doesn’t get in the way FEVER series meets IRON DRUID CHRONICLES #secretshop #a

Walk into the club like what up I’m THE LAST AISLING and I can make your head explode with my mind FEVER series x LABYRINTH #secretshop #a

Elizabeth’s got 99 problems but this Dark Fae lord ain’t one. Irish myth retelling & romance. FEVER series meets IRON DRUID CHRONICLES #secretshop #a

These received tons of agent love. I know what you’re thinking. What does Taylor Swift have to do with my novel? The answer is ABSOLUTELY NOTHING. But Taylor Swift writes catchy tunes. Most of the pop songs on the radio are engineered to get noticed and stick in your head…forever. Use that to your advantage. Oh, man, the things I would do with that new Adele song in a twitter pitch…

So after I got my twitter pitch sea legs, I really just started having a ball with trying out new things. You don’t have the advantage of that on Friday, but take some time to come up with some fun things that encompass maybe not the premise of your book, but the spirit of your book. One pitch I threw out there that really surprised me by how much attention it received is a pitch I just sort of wrote as a joke:

Sexy Celtic romp with GoT darkness and twists. Irish myth retelling and romance. FEVER series meets IRON DRUID CHRONICLES #SFFpit #A #NA #R

Basically it was me saying, “Hey agents! I know shit you like! I have shit you like!” It says nothing substantial about the story, but it doesn’t have to. It just has to appeal to people. I mean, who doesn’t want to read a sexy Celtic romp with GoT darkness and twists, right? Right? (*wrings hands*).

Think, too, about what appeals to your audience. My novel has a lot of fantasy elements, so I drew from a very popular Lord of the Rings meme (again, go with things that are popular, catchy. Memes are great inspiration for this). Here’s one that everyone seemed to love:

One does not *simply* walk out of the Faerie realm after becoming the Dark Fae’s most valuable weapon FEVER series x IRON DRUID CHRONICLES #secretshop #f #a

Hehe…(yeah, I laugh at my own jokes. So what?).

But then I thought I would give my romance audience a little love, so I thought about things that appeal to me, namely super hot guys with their shirts off. Here are a few of those heavy romance pitches that received tons of love:

If you think Elizabeth is going to fall for the warrior with the hot Irish accent, you’re probably right. Brains + Body = Ally #secretshop #f

I mean, yes, we *could* stop this Dark Fae Lord from using my MA thesis for evil, but we should probably make out first, right? #secretshop

Hey, you know what’s better than a hot 18th c. Irish rebel with his shirt off? Actually, never mind. Nothing’s better than that #secretshop #f #a

These tweets tell you nothing but everything about my novel, and for readers of romance, it zeroes into exactly the sort of things we like. Again, it’s not always about outlining the character, goals, stakes, etc. It’s very important to have a tweet like that in your arsenal, but what about the other two? Sometimes it’s delivering the attitude of your book and your voice, and sometimes it’s just about cracking a joke and appealing to your core audience.

But most of all, it’s about having a good time. I didn’t land an agent with twitter pitching, but ended up getting my big break on #mswl. But I’m so glad I participated in all those parties. It helped me hone my pitch and taught me a lot about marketing and what appeals to people about my book.

No matter what happens, though, just remember, if you’re not having fun with #PitMad, you’re doing it wrong.

So tell me your troubles, darlings. Let me help you with your pitches. Post yours in the comments, and I’ll see if I can give you some feedback. Also, give some love to your fellow writers and see if you can help them out. Get a comment, leave a comment, etc.

Happy Pitching!

 

 

Through the Veil

Elizabeth Tanner is no Tinkerbell, and her life is no fairy tale. Broke and drowning in student loans, the one thing she wants more than anything is a scholarship from the Trinity Foundation. But after the ancient Irish text she’s studying turns out to be more than just a book, she becomes their prisoner instead. And when Trinity reveals Elizabeth is half-Fae, she finds herself at the center of a plot to save the magical races of Ireland from a brutal civil war.

As Commander of Trinity’s elite warriors, Finn O’Connell isn’t used to having his authority challenged. He doesn’t know whether to punish or protect the infuriating young woman in his custody. When he discovers the Dark Fae want to use Elizabeth’s abilities to control the source of all power in the universe, he’ll risk everything to help her.

At the mercy of Trinity and enslaved to the Dark Fae, Elizabeth finds herself alone on the wrong side of an Irish myth thousands of years in the making. Refusing to be a pawn in their game, Elizabeth has to fight her way back to the man she loves, but to do so, she must wage her own war against the magic that binds her.

Available now at Amazon.com, Barnes & Noble, iTunes, Kobo, Amazon UK, and Amazon Canada.